Experience.
Structure.
Results.
Every course is built on years of competition, teaching and real-world experience. No shortcuts. No copied routines. Just practical knowledge that lasts.
World
Champion
Winner of the Aufguss WM 2017 and years of international competition experience.
18
Years
Nearly two decades dedicated to sauna, coaching and continuous learning.
7
Courses
From your first Aufguss to advanced performance, every step has its place.
Personal
Approach
Every student learns differently. Every session is adapted to your goals, not the other way around.
Choose Your
Training Path.
Whether you're taking your first steps or preparing for international competitions, there's a training path designed for your next level.
MEET YOUR MENTOR
Jiří Žákovský
World Champion • Educator • Mentor
With 18 years of experience, countless sauna sessions and a World Championship title, my mission today is simple: helping sauna masters and wellness teams create unforgettable experiences through practical education, personal coaching and real-world experience.
Skills You'll Master
Skills You'll Use Every Day
Master practical techniques, professional routines and performance skills that elevate every sauna session: from your first aufguss to championship-level presentations.
HEAT
MANAGEMENT
Master temperature, humidity and timing to create balanced, safe and memorable sauna experiences.
TOWEL
MASTERY
Develop precision, airflow control and fluid movements that elevate every aufguss session.
FRAGRANCE
PAIRING
Learn how to combine essential oils to create emotion, atmosphere and lasting impressions.
PERFORMANCE
SKILLS
Build confidence, storytelling and stage presence that captivates every audience.
GUEST
EXPERIENCE
Understand guest psychology and deliver sessions people will remember and recommend.
COMPETITION
PREPARATION
Train with professional techniques used to prepare for national and international championships.
From Your First Aufguss
To Championship Performance
Every sauna master starts somewhere. Through structured training and practical experience, you'll progress step by step: from mastering the fundamentals to performing with confidence on the world stage.
STEP 01
Foundation
Build confidence through sauna etiquette, heat management and the essential principles every sauna master should know.
STEP 02
Technique
Master towel movements, airflow, timing and precision through practical training and real sauna sessions.
STEP 03
Experience
Learn guest psychology, storytelling and atmosphere to create unforgettable sauna experiences.
STEP 04
Professional
Refine your leadership, coaching and performance skills while developing your own professional style.
STEP 05
Championship
Prepare for national and international competitions with advanced techniques and personal mentoring.
Let's Create
Unforgettable
Sauna Experiences.
Whether you're a beginner, a professional sauna master or a wellness team, I'll help you build the confidence, technique and presence that make every session unforgettable.
More Than
Techniques.
These aren't just testimonials. They're stories from sauna masters who challenged themselves, grew through honest feedback, and discovered a deeper understanding of Aufguss through my coaching.
★★★★★
"Jiří didn't just teach me how to wave a towel. He taught me how to think like an Aufguss master. Instead of simply giving answers, he challenged me to understand the logic behind every technique. That mindset completely changed the way I perform, create experiences and continue learning today."
Ingrid Tillmann
Sauna Master • Czech Republic
★★★★★
"Jiří has an incredible eye for detail. Often a single correction completely changed the quality of my towel technique. What makes his coaching special is that he never just tells you what to do: he explains why it works. That made every improvement feel natural and easy to apply."
Marton Decsi
Competition Sauna Master
★★★★★
"Jiří has a rare ability to break down even the most difficult techniques into simple, understandable steps. His patience, attention to detail and honest feedback helped me gain confidence much faster. You always leave his training with new skills: and a better understanding of your own performance."
Anicka Pourova
Professional Sauna Master
FREQUENTLY ASKED QUESTIONS
Still Have Questions?
Everything you need to know before booking a coaching session or workshop.
STILL UNSURE?
Let's Find The Right
Training For You.
Every sauna master has a different starting point. Whether you're taking your very first steps or preparing for international competitions, I'd be happy to help you choose the training path that fits your goals.
No pressure. Just an honest conversation about your next step.
MY COACHING PHILOSOPHY
I Don't Teach
People To Be Me.
Great Aufguss isn't created by copying techniques. It's about understanding heat, reading people, expressing emotion and creating experiences your guests will remember long after they leave the sauna.
Every student arrives with different strengths, different challenges and different ambitions. That's why I don't follow a fixed formula. Every coaching session is adapted to the individual standing in front of me, not the other way around.
My goal has never been to create copies of myself. My goal is to help you understand the principles behind great Aufguss, discover your own style and become the kind of sauna master your guests will never forget.
Jiří Žákovský
Aufguss World Champion • Mentor
“Technique opens the door.
Emotion makes people come back.”
